Digital Signage Kiosk: Engage Your Customers With an Interactive Experience

kiosk in mall with blurred people walking

Digital signage has become quite popular in recent years, reaching approximately 135 million people every week. Because digital signage can increase views, recall, and conversions, more brands seem to jump on board daily. 

As the digital transformation continues, many businesses feel the need to find ways to innovate with digital signage. Fortunately, digital signage kiosks are paving the way for them to accomplish that goal.

What Is a Digital Signage Kiosk?

At its core, digital signage is simply a set of connected displays that provide information, entertainment, or advertising. Digital signage kiosks, however, take this concept a step further by allowing a patron to have an interactive experience with the technology. 

Digital signage kiosks engage customers with smaller touchscreens that help them complete tasks. That could include anything from checking in for an appointment with digital signage scheduling software to browsing product offerings or filling out an application.

There are several different types of digital signage kiosks for a variety of business needs. For example, outdoor kiosks are often protected by sleek digital kiosk cases, while retail kiosks tend to have a more modern aesthetic — perfect for matching in-store branding. 

How Do Interactive Digital Signage Kiosks Work?

Digital signage kiosk setups typically consist of a network-connected touchscreen interface, offering customers a seamless and intuitive way to interact, explore, and engage with digital content. 

A cloud server digital signage kiosk often features an intuitive user interface (UI) and advanced signage display software that can help streamline content management, collect audience analytics, and facilitate consistent branding to ensure relevant and captivating displays. 

Depending on what the kiosk is helping the customer accomplish, the display may feature a connected keypad, card reader, scanning device, or slots to take or receive printed items. Thanks to a user-friendly interface, customers can effortlessly navigate menus, access information, and make informed decisions — enhancing their overall experience.

How Are Digital Signage Kiosks Different From Traditional Digital Signage Displays?

Most digital signage displays are just what they sound like — screens that display information without the ability to interact with it. Digital signage kiosks, on the other hand, are all about interaction. Instead of just a connected TV screen, these stations feature a touchscreen device that invites customers into an immersive and personalized experience. 

Many kiosks eliminate the need for a traditional digital signage solution because it serves both functions. Because of this, interactive digital signage kiosks require more infrastructure and usually cost more. However, their monetary and intangible benefits can sometimes far outweigh the cost. 

Benefits of Digital Signage Kiosks

Digital signage kiosks provide several advantages over more traditional signage options. Here are five ways these unique solutions can enhance the way you do business.

Enhanced Customer Engagement

At least 65% of the population are visual learners. And 40% of all nerve fibers in the brain are connected to the eye, which means that humans process visuals up to 60,000 times faster than text. 

Digital signage kiosks that display dynamic content attract and engage more customers because the human brain is wired for these interactions. Because you are appealing to your customers at a primal level, they’ll have a better experience with your business, spend more time in your store, and potentially spend more money as well.

Cost-Effectiveness and Flexibility

When you rely on traditional print signage, you must buy a new sign whenever you want to update information or visuals. The expense can add up quickly, depleting your cash flow and limiting your ability to refresh your advertising campaigns. 

Updating content on digital signage is much more cost-effective. You can simply use digital-signage-as-a-service provider to quickly change your displays to feature new promotions, products, or information without the need to physically replace anything. You’ll save both time and money in the long run. 

Targeted Advertising and Personalization

A whopping 71% of customers now expect companies to provide personalized interactions. Because digital signage kiosks can be integrated with CRM software to collect data, they can be programmed to deliver targeted advertisements or customized content relevant to the customer. That, in turn, increases the kiosk’s effectiveness, leading to higher conversion rates and customer satisfaction.

Interactive Features and Improved Service

A HubSpot survey found that 73% of customers want to solve issues independently. Due to their interactive nature, digital signage kiosks provide customers with that option. 

Self-service kiosks have the potential to reduce customer wait times by offering them critical information, processing their transactions, or helping them navigate a building. They also free up staff to interact more with customers, further enhancing overall customer service.

Data Collection and Analytics

Digital signage kiosks use CRM software to collect data and gather business intelligence. Business owners can then use this information to better understand customer preferences and behavior. That, in turn, can help them improve their marketing, products, and customer experience.

Choose the Best Digital Signage Solutions for Your Business With KIOSK

Digital signage kiosks are a revolutionary tool that helps business owners provide the independence and personalization today’s customers crave. Because digital signage kiosks have the potential to significantly impact your business, choosing a high-quality setup is vital. 

KIOSK provides business owners with various options across many industries and offers customized hardware and touchscreen digital signage software development. You’ll also get the benefit of unmatched support for all customers.

Don’t settle for ordinary when your customers expect a personalized experience that draws them in and keeps them returning for more. Contact KIOSK today to discuss your digital signage options and learn more about how a kiosk machine can transform your business.